Mercedes-
Benz
Masterpiece of Intelligence
The new E-Class Launch
2016 Marketing Excellence Awards_Silver (Excellence in Event Marketing )
Unforgettably luxurious experience to connect with and capture the target audience’s attention.
An exclusive launch event at West Kowloon Cultural District - over 800 honorable guests and media attended the event to celebrate the arrival of the car and experience its innovative and advanced technologies in person. Stimulating demand by crafting a technology-centric, safe, luxurious and enjoyable driving experience.
Unveiled by dancing performance interacted with the giant LED Wall in an energetic and vivid atmosphere. Together with the theme of “Masterpiece of Intelligence”, several VR Experience Stations were arranged for guests to experience the all-new E-Class in an alternative, interesting way.
Redefining "E"
